A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Despite the competitive nature of today’s social media landscape, there are actually still several things you can do to re-establish your brand’s online presence, particularly its social media pages. Here are some of the tips you can use to completely revamp your social media campaign for the better.
Do Some Spring Cleaning
One of the first things you need to do when you’re trying to reboot your social media campaign is cleaning. The old, often unorganised posts that used to fill your Twitter profile and Facebook Page must go. Cleaning is needed to make room for the newer, more suitable content. It will also help your social media pages perform better SEO-wise.
As mentioned before, this isn’t something new. It’s very similar to doing some of the spring cleaning ideas included in the Ladbroke’s bingo game; you basically take out the items you no longer need or use and start organising the drawers and space using a better system.
A lot of companies go with a complete reset. While this may seem like a good idea at first, it isn’t always the best solution. You will lose a lot of content that you can actually reuse, such as old questions from customers and reviews or testimonials. If you do want to delete everything, make sure all content is archived first.
Branding is important. Consistent branding is even more important. One of the keys to success when doing a social media campaign is consistent branding. Users need to know that they are on your social media pages and this can be done by displaying consistent branding elements. You can use signature colours, a similarly designed header for each social media page and other small details to strengthen the message of your brand.
You can also take it a step further and start using consistent elements in your content. A unique writing style, for instance, often leads to customers recognising your posts even before seeing your brand. The same can be said for unique images and videos.
Spend Time to Connect
Let’s not forget that it’s social media we’re talking about, with a big emphasis on social. Social networking platforms are instruments that you can use to connect with a lot of stakeholders. Not only can you engage customers and potential customers directly, you can also connect with influencers and key opinion leaders in the industry. Take advantage of the opportunity and broaden your network and social media reach.
Once you have created the right platforms, you can start formulating future campaigns and other activities you can do to further increase your brand’s social media presence.