WHEN SHOULD YOU ASK THE CLIENT TO PAY?

You’ve done the work, and you deserve to be paid. But sometimes asking a client to actually pony up and send you the cash can be uncomfortable. Worse, you may find that while you’re confidently sending out invoices, they’re not getting paid nearly as quickly as...
THREE TRUTHS ABOUT WOMEN IN STARTUPS AND SMALL BUSINESS

THREE TRUTHS ABOUT WOMEN IN STARTUPS AND SMALL BUSINESS

As a female founder of a finance focused startup, I spend a lot of time talking to women about money and business. It’s a completely different experience to work in the startup world as a woman than as a man. There’s definitely a glass ceiling that still needs to be...

HOW TO AVOID ANNOYING CUSTOMERS ON YOUR EMAIL LIST

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you...
Event Marketing

Event Marketing

If you are hosting a local event and are keen to get the word out then why not help us promote your event? Here’s what we can do: Create a landing page for your event. Register your event to other websites such as Eventbrite. Create your event on Facebook and...
5 PICK ME UPS FOR THE STRESSED OUT BUSINESS OWNER

5 PICK ME UPS FOR THE STRESSED OUT BUSINESS OWNER

Have you ever seen that meme about a day in the life of an entrepreneur? You know the one. It’s a line that moves up and down throughout the day and the emotions vacillate between “It’s working!” to “Oh sh-t. What have I done?!?” Such is the life of a business owner....