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  • 4 Reasons Why Shockingly Honest Marketing…

    4 Reasons Why Shockingly Honest Marketing Is Successful blog.oxfordcollegeofmarketing.com Being 100% open and honest in sales and marketing is unheard of. It’s not that marketers lie or are seriously dishonest. It’s just that they focus… facebook.com

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  • analytics

    Tracking campaigns in Google Analytics

    One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors are coming from is a valuable opportunity to improve…

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  • seo

    How to optimise images for better design SEO

    inShare15 Optimised images can generate impressive amounts of traffic on Google Images Here, Niall O’Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners. Did you know that ‘optimising’ the images you upload on your website can pay dividends not only…

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  • linkedin groups

    LinkedIn Group Changes: What Marketers Need to Know

    By Viveka von Rosen Published November 24, 2015  Are you active on LinkedIn? Wondering about the recent changes to groups? LinkedIn groups have been redesigned to make interactions more seamless and valuable for members. In this article you’ll discover how marketers can find, join and use the new LinkedIn groups. What the Changes Mean LinkedIn completely overhauled its…

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  • free training

    Events Coming Up

    We’ve got a very busy year coming up with lots of free training to help you make the most of digital marketing. Some of the events include workshops where you can receive informal one-to-one tuition and formal presentations in building websites and using social media to promote businesses and services online. There are also plans…

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  • Key technology trends for 2016 revealed (infographic)

    Key technology trends for 2016 revealed (infographic)

    Technology impacts on all of us and 2016 is set to see the rate of technological change accelerate once again. That makes keeping on top of all of the changes more difficult than ever. Thankfully, organisations such as technology research company Gartner are busy gazing into their crystal balls so that we don’t have to,…

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  • e-receipt example

    Why e-receipts are important for customers & retailers alike

    At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers. No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores. Brands like Mothercare,…

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  • How to write a call to action: 5 killer tips for winning at ecommerce

    How to write a call to action: 5 killer tips for winning at ecommerce

    The handful of words that you use to inspire your audience to perform a certain action are absolutely critical for conversion. Here’s how to nail it and help translate that into great results for your business. Calls to action and the customer journey You may have produced a stonking viral video, written a witty blog or…

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  • How do the most popular brands manage blog comment sections?

    How do the most popular brands manage blog comment sections?

    Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on. While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community. But how do they manage reader…

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  • How typography will help your responsive website stand out

    How typography will help your responsive website stand out

    The best responsive designs come with good, considered typography. As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic. Be responsive, accessible and different When someone uses the term ‘accessibility’ in the context of web development, they’ll likely be referring to the…

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