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  • pizza

    As we’re coming to the end of our 10 week…

    As we’re coming to the end of our 10 week social-media course we are celebrating with pizza! Which means that every Monday afternoon we will be running a drop-in so you can come and ask us any questions about how to improve your websites, SEO, marketing etc. Everyone is welcome and there’ll be fresh tea/coffee…

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  • social media tools

    4 Tools to Improve Your Social Media Marketing

    Does social media marketing contribute to your bottom line? Are you looking for tools to boost your ROI? As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively. In this article you’ll discover four tools to improve your social media marketing. Discover four…

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  • 5 techniques for getting the most from Google Analytics

    5 techniques for getting the most from Google Analytics

    NOVEMBER 5, 2015 By Dave Chaffey What do businesses need to do to gain more insights and value from Google Analytics? You know the way it is with using Google Analytics… nearly all businesses have it installed, but far fewer have customised it correctly for their business AND have a structured approach for using it to…

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  • Infographic: Holiday Marketing and Influencing Purchasing

    Infographic: Holiday Marketing and Influencing Purchasing

    The season of Christmas is upon us once more, but what holiday marketing campaign will you use to influence more sales? With so many options available, from sales and promos to giveaways, it’s tough to differentiate your business from the competition. This infographic from The Shelf offers great guidance to help your holiday marketing campaign stand out…

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  • How to Improve Your Pinterest Boards and Gain More Followers

    How to Improve Your Pinterest Boards and Gain More Followers

    By Ana Gotter Are you struggling to grow your Pinterest following? Are your Pinterest boards performing? Adding the right types of boards to your Pinterest profile will help increase your visibility and followers. In this article you’ll discover how to create Pinterest boards people want to follow. Discover how to create Pinterest boards people want…

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  • Instagram introduces account switching

    Instagram introduces account switching

    From this week, users of Instagram will be able to switch between multiple accounts on the social media platform. The move means charities will be able to run multiple accounts that target different audiences, opening up numerous potential marketing avenues. Switching will be available to both Android and iOS users – as long as the…

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  • How to Create a Snapchat Geofilter for Your Event

    How to Create a Snapchat Geofilter for Your Event

    Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several…

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  • 4 Reasons Why Shockingly Honest Marketing Is Successful

    4 Reasons Why Shockingly Honest Marketing Is Successful

    Being 100% open and honest in sales and marketing is unheard of. It’s not that marketers lie or are seriously dishonest. It’s just that they focus on the positives and make a big deal out of them, while diverting attention away from the potential negatives as much as possible. But what if being open about…

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  • How to Get More Followers, Fans, and Likes to Increase Your Social Reach

    How to Get More Followers, Fans, and Likes to Increase Your Social Reach

    For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.…

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  • website design

    9 Eye-Popping Visuals To Attract More Social Shares

    It’s no secret that including visuals in your blog posts can lead to increased traffic and content sharing. Using eye catching visuals in your posts is a key element for successful content marketing. Studies completed over the last decade have shown: Blog posts with images get 94% more views Readers connect with images in just…

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